Editorial Policy

What you can hold us to

This page describes how Ootheday is made. It is here so that you can decide how much weight to give anything else on the site.

How the site earns

A few of the links here make us money. That covers the running costs and stops well short of buying a kinder paragraph around them.

Requests to soften a verdict are declined, and we keep them on file. More than one has become the subject of its own paragraph later.

How a page gets written

1. The writer collects what they already know and marks the parts they cannot support.
2. Those parts are checked against a primary source, an operator document, or direct experience.
3. What survives step two goes into the draft. What does not is cut.
4. A second person reads the draft for claims that sound firmer than the evidence behind them.

Accountability

We attach a person to every article on purpose. It means a mistake costs the writer something, which is the strongest quality control a site this size has.

Talia Brenner, Founder and personal stylist. Talia started by dressing friends for job interviews and first dates in college, and kept going once she realized most style advice assumes a budget and a body nobody she knew actually had.

Noah Castillo, Thrifting and secondhand writer. Noah has bought secondhand clothing for a decade and knows exactly which stores run small, which run large, and which tags mean nothing at all. He writes about buying used clothing without guessing.

Ines Duarte, Accessories and styling writer. Ines believes one well chosen accessory does more for an outfit than five new pieces of clothing, and she has spent years testing that theory against her own closet.

What earns a page

Topics come from three places: reader mail, our own notes, and gaps we notice while reading what else is published. Nothing gets written because a keyword tool suggested it.

What the date means

We treat dates as facts, not decoration. Refreshing a page to look current without changing its substance is a small lie we would rather not tell, so we do not touch the date unless the content genuinely moved.

How mistakes are handled

Write to info@ootheday.com with the page address and what is wrong. Factual errors are fixed quickly. If the correction changes the conclusion of a piece, we add a short note at the foot of the page rather than quietly editing it.